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What our customers say

Aoife Lawlor
Aoife Lawlor
Aoife Lawlor
★★★★★
I stopped getting those cold-water 'zingers' within two weeks. I didn't think that was even possible without chemicals
Mairead Butler
Mairead Butler
Mairead Butler
★★★★★
My dental hygienist noticed my gum measurements had improved after just 6 weeks. She asked what I'd changed. I told her I'd switched to PINEELpastes
Laura Tobin
L
Laura Tobin
★★★★★
- I have Hashimoto's and was terrified of fluoride. This is the first toothpaste I've used where I'm not anxious about what it's doing to my thyroid. And my teeth feel incredible
Emma T
Emma T
Emma T
★★★★★
I bought the 4-piece set and I'm genuinely obsessed. The Strawberry Mint is my toddler's favourite — and I don't panic when she swallows it
Sarah Curtis
Sarah Curtis
Sarah Curtis
★★★★★
I'd spent two years being told my sensitivity was 'just something I'd have to manage.' Three weeks with PINEELpastes and I'm drinking cold water without bracing myself. Nobody told me a toothpaste could actually fix it — they just kept selling it sensitivity
Rachel Doyle
R
Rachel Doyle
★★★★★
I genuinely didn't expect this to work and I did I'm so glad I tried it
Aoife Lawlor
Aoife Lawlor
Aoife Lawlor
★★★★★
I stopped getting those cold-water 'zingers' within two weeks. I didn't think that was even possible without chemicals
Mairead Butler
Mairead Butler
Mairead Butler
★★★★★
My dental hygienist noticed my gum measurements had improved after just 6 weeks. She asked what I'd changed. I told her I'd switched to PINEELpastes
Laura Tobin
L
Laura Tobin
★★★★★
- I have Hashimoto's and was terrified of fluoride. This is the first toothpaste I've used where I'm not anxious about what it's doing to my thyroid. And my teeth feel incredible
Emma T
Emma T
Emma T
★★★★★
I bought the 4-piece set and I'm genuinely obsessed. The Strawberry Mint is my toddler's favourite — and I don't panic when she swallows it
Sarah Curtis
Sarah Curtis
Sarah Curtis
★★★★★
I'd spent two years being told my sensitivity was 'just something I'd have to manage.' Three weeks with PINEELpastes and I'm drinking cold water without bracing myself. Nobody told me a toothpaste could actually fix it — they just kept selling it sensitivity
Rachel Doyle
R
Rachel Doyle
★★★★★
I genuinely didn't expect this to work and I did I'm so glad I tried it

Why Choose Us

Discover why PINEELpastes is the superior choice for natural dental care.

Us Others
Endocrine safe
Child safe
Sustainable
Natural ingredients
Fluoride free
Shop Now

Why PINEELpastes

Biomimetic Repair

Fluoride patches. n-HA rebuilds.

Body: Fluoride creates a thin chemical shield on your enamel surface. Nano-hydroxyapatite — the actual mineral your teeth are made from — integrates into the structure itself, rebuilding hardness at depths fluoride will never reach. One is a bandage. The other is bone.

Endocrine Safe

Your mouth absorbs everything in 26 seconds.

Body: The oral mucosa is one of the fastest absorption pathways in the human body. So when your toothpaste contains fluoride, SLS, parabens, and artificial sweeteners twice a day, every day — those aren't just sitting on your teeth. PINEELpastes contains none of them. Not one.

A ritual not a choice

Because you've suffered through chalk-paste long enough.

Body: Every "natural" toothpaste that tasted like wet sand and did nothing for your sensitivity set this category back a decade. PINEELpastes is what clean oral care was supposed to be all along — Silk-Foam texture, botanical freshness, and clinical results that show up at your next check-up.

Witness the transformation

Witness the transformation

Take your oral health into your own hands today and see why people have been making the switch to Nanohydroxyapatite